A strong small-business website should answer five questions quickly: what you do, who you help, where you work, why people should trust you, and how to contact you.
Start with a focused homepage, one page for each important service, a portfolio or proof section, clear contact options, and a simple mobile experience. Local businesses should also make their service area and response expectations easy to find.
The goal is not to publish the most pages. The goal is to make the next step obvious for the right customer.
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