A business dashboard should help someone see what needs attention and decide what to do next. Start by identifying the role using it: an owner may need a high-level view of leads and revenue, while an operations person may need open tasks, deadlines, and exceptions.
Choose a small number of measures that lead to action. A number without context or a next step can create noise. Connect the dashboard to the systems that already hold the information when possible, and decide how current the data needs to be.
Build the first version around the most important daily or weekly decisions. After people use it, refine what is visible, what is automated, and what can move to a detailed view.
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